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~person:"Campbell, Colin L."
~subject:"Online-Marketing"
~subject:"Öffentlichkeitsarbeit"
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Online-Marketing
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Campbell, Colin L.
Bruhn, Manfred
18
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
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Bergemann, Dirk
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Pelsmacker, Patrick de
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Sahni, Navdeep S.
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Narayanan, Sridhar
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Ghose, Anindya
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Johnson, Garrett A.
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Voorveld, Hilde
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Calvano, Emilio
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Cho, Chang-Hoan
6
Choi, Yung Kyun
6
Eisend, Martin
6
Gordon, Brett R.
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Kim, Jooyoung
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Kumar, Subodha
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Rozendaal, Esther
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Shin, Woochoel
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Alleman, James H.
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Arora, Taanika
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Athey, Susan
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Balseiro, Santiago R.
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Bellman, Steven
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Boenigk, Michael
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Chintagunta, Pradeep K.
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Dens, Nathalie
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Fesenmaier, Daniel R.
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Business horizons
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
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Online consumer behavior : theory and research in social media, advertising, and e-tail
1
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1
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
2
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
3
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
4
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
5
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
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