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~person:"Carù, Antonella"
~subject:"Marketingmanagement"
~type_genre:"Fallstudie"
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Strategic market creation : a new perspective on marketing and innovation management
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Co-creating consumption experiences : an endless
innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
Saved in:
2
Strategic market creation : a new perspective on marketing and
innovation
management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
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