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An empirical study is reported which attempts to validatetwo key theoretical consequences of consumer involvement:differences in brand buying behaviour and differences inthe type of decision processing undertaken.A literature review is provided which traces the history ofinvolvement and...
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Both the strengths and weaknesses of the financial condition and competitive position for the State of Connecticut are compared with selected states in the nation. Thus, even while Connecticut state budgets may have been balanced, as required by law, in fact its obligations have exceeded...
Persistent link: https://www.econbiz.de/10013082928