//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Carter, Leanne"
~person:"Gabriel, Yiannis"
~person:"Mirzaei, Abas"
~subject:"Dienstleistungssektor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An examination of regional int...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungssektor
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Mobile phone
3
Mobiltelefon
3
Relationship marketing
3
Customer satisfaction
2
Dienstleistungsqualität
2
Gesundheit
2
Health
2
Kundenzufriedenheit
2
Service industry
2
Service quality
2
brand equity
2
brand health
2
3G versus 4G choice
1
Advertising
1
Advertising Spending
1
Advertising effects
1
Anger
1
Arbeitslosigkeit
1
Arbeitszufriedenheit
1
Ausgaben
1
Bion
1
Brand
1
Brand Equity
1
Brand Health
1
Business network
1
Cell phones
1
CoPs
1
Coaching
1
Confidence
1
Coping
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Carter, Leanne
Gabriel, Yiannis
Mirzaei, Abas
Gray, David
2
Johnson, Lester W.
2
Baumann, Chris
1
D'Alessandro, Steven
1
Published in...
All
Journal of advertising research
1
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
2
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->