Geographies of global service provision are derived from data describing 100 financial and business service firms across 123 cities. The data describe the global strategies of the service firms in terms of their office networks. Using a principal components analysis six different patterns of...

An empirical study is reported which attempts to validatetwo key theoretical consequences of consumer involvement:differences in brand buying behaviour and differences inthe type of decision processing undertaken.A literature review is provided which traces the history ofinvolvement and...