Narrow search
Showing 1 - 3 of 3
Cover Image
Product innovativeness dimensions and their relationships with product advantage, product financial performance, and project protocol
McNally, Regina C.; Cavusgil, Erin; Calantone, Roger J. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 991-1006
Persistent link: https://www.econbiz.de/10008736810
Cover Image
Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Cavusgil, Erin; Deligonul, Z. Seyda; Calantone, Roger J. - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10009241543
Cover Image
Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin; Calantone, Roger J. - In: Health marketing quarterly 28 (2011) 4, pp. 317-336
Persistent link: https://www.econbiz.de/10009410499