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India and the USA: The relationship between situational variables and purchasing

Nicholls, J.A.F.; Roslow, Sydney; Dublish, Sandipa; … - In: International marketing review 13 (1996) 6, pp. 6-21

Persistent link: https://www.econbiz.de/10006323696

Situational Influences on Shoppers: Exploratory Research in India and the United States

Nicholls, J.A.F.; Roslow, Sydney; Dublish, Sandipa; … - In: Journal of international consumer marketing 9 (1996) 2, pp. 21-40

Persistent link: https://www.econbiz.de/10007133807

MAIN MESSAGE RETENTION

Nicholls, J.A.F.; Roslow, Peter - In: Marketing research : a magazine of management and … 8 (1996) 1, pp. 38-45

Persistent link: https://www.econbiz.de/10007132748

A classification and assessment of research streams in International Marketing

Li, Tiger; Cavusgil, S. Tamer - In: International Business Review 4 (1995) 3, pp. 251-277

This article attempts to identify key research streams in international marketing during the past decade and highlights the evolution of the literature. Progress in six established research thrusts and two new research streams is discussed. Using content analysis, the existing research is also...

Persistent link: https://www.econbiz.de/10009212896

The International Business Ethics Index: Asian Emerging Economies

Tsalikis, John; Seaton, Bruce; Li, Tiger - In: Journal of Business Ethics 80 (2008) 4, pp. 643-651

Persistent link: https://www.econbiz.de/10005547482

Emerging customers, market knowledge competence, and investor transition : the experience of MNCs in China

Li, Tiger; Seaton, Bruce; Tsalikis, John - In: Journal of global marketing 26 (2013) 3, pp. 115-136

Persistent link: https://www.econbiz.de/10010189507

The international business ethics index: Asian emerging economies

Tsalikis, John; Seaton, Bruce; Li, Tiger - In: Journal of business ethics : JOBE 80 (2008) 4, pp. 643-651

Persistent link: https://www.econbiz.de/10003736773

Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China

Li, Tiger; Seaton, Bruce; Tsalikis, John - In: Journal of global marketing 26 (2013) 3, pp. 115-136

Persistent link: https://www.econbiz.de/10010161229

The International Business Ethics Index: Asian Emerging Economies

Tsalikis, John; Seaton, Bruce; Li, Tiger - In: Journal of business ethics : JOBE 80 (2008) 4, pp. 643-652

Persistent link: https://www.econbiz.de/10008063087