<i> High-Tech Marketing and Technology Marketing </i> (di Fabrizio Cesaroni, Alberto Di Minin, Andrea Piccaluga) - ABSTRACT: High-tech marketing concepts can be useful to understand important aspects of R&D and technology management. This is due to the fact that the acquisition, improvement and...

This paper aims at exploring the dynamics of industrial R&D activities in large companies. Through the use of four case studies of the largest R&D centers of Italian firms operating in different industrial sectors (telecommunications, automotive, rubber and plastics, and semiconductors), we try...

This paper discusses four types of strategic decisions in technology management in established firms. It is well known that deciding between exploration and exploitation in R&D, and eventually combining the two strategies, is a crucial issue. However, we argue that more attention, both from a...

Purpose: The present paper aims to explore and map the development of the intellectual capital (IC)-related studies by answering the following research questions: (1) what are the theoretical pillars on which prior literature focusing on the IC–entrepreneurship relationship has grown and...