Chai Aun Ooi; Chee-Wooi Hooy; Ahmad Puad Mat Som - In: Advances in Pacific basin business, economics and finance, (pp. 105-123). 2018
This study suggests two new diversification strategies, i.e., tourism-related and tourism-unrelated diversifications which are specifically applicable to the hotel firms. This study aims to investigate which diversification strategy has better benefits toward firm performance. This study...