We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...

No other area of the German economy has developed so emphatically in the past ten years as has that business-related services. Regardless of its growing overall economic importance, official statistics fail to provide economic researchers and economic policy with current data on the...

We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...

We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...

No other area of the German economy has developed so emphatically in the past ten years as has that business-related services. Regardless of its growing overall economic importance, official statistics fail to provide economic researchers and economic policy with current data on the...

No other area of the German economy has developed so emphatically in the past ten years as has that business-related services. Regardless of its growing overall economic importance, official statistics fail to provide economic researchers and economic policy with current data on the...

We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...