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Measuring Tourist Attitudes and Consumer Behavior

Hosni, Hanin; Angelakis, George; Kievit, Henk; Drakos, … - In: International Journal of Food and Beverage … 3 (2018) 2, pp. 29-41

factor analysis and cluster analysis. The primary audience for this study consists of tourism industry practitioners …

Persistent link: https://www.econbiz.de/10012044781

Visitors' Multi-Dimensional Decision-Making Approach: A Pilot Case Study on a UNESCO Protected Area

Fakotakis, George; van Dijk, Gert - In: International Journal of Food and Beverage … 3 (2018) 2, pp. 42-53

The Samaria National Park in Chania, Crete, Greece was established in 1962 and has since been one of the most well-known protected areas of Greece. It attracts thousands of visitors every year and creates a social and economic environment for various local businesses such as hotels and...

Persistent link: https://www.econbiz.de/10012044782

Investigation of an Extended Typology for Marketing Destinations with YouTube

Good, Alice; Scupola, Ada; Sambhanthan, Arunasalam; … - In: International Journal of Knowledge-Based Organizations … 8 (2018) 3, pp. 47-62

This article describes how YouTube has been evolving as an e-tool for marketing activities over the past decade. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across a growing number of industries. The research documented in this article...

Persistent link: https://www.econbiz.de/10012046186

Role of ICT And Tourism in Economic Growth of India

Kumar, Surender; Chauhan, Karuna; Srivastava, Abhay Kumar - In: International Journal of Tourism and Hospitality … 1 (2017) 1, pp. 1-16

Tourism is being seen as an opportunity for the economic growth of developing economies as its demand is still growing …. Over the years, tourism mediation has experienced major changes, including the arrival of the Internet and the application … of Information and Communication Technologies (ICTs). This paper will investigates the relationship of ICT, tourism and …

Persistent link: https://www.econbiz.de/10012048505

Virtual Community Based Destination Marketing with YouTube: Investigation of a Typology

Good, Alice; Scupola, Ada; Sambhanthan, Arunasalam; … - In: International Journal of Web Portals (IJWP) 8 (2016) 1, pp. 32-49

YouTube has now evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different strategies of leveraging YouTube-based platforms for...

Persistent link: https://www.econbiz.de/10012048706