This study investigates different factors and the impact of these factors on adoption of green marketing in Pakistan. Motivational factors which are legislation, competitiveness, and ethical reasoning. Company features in which company size, internationalization, position in value chain,...

This paper discusses the idea of strategic change with context to TQM & Innovation. As strategic change consists of continuous change and discontinuous change, so that’s why we analysed both because these are the emergent factor of total quality management and innovation. It also explains the...

The competition within the mobile market is increasing day by day in Pakistan. The rapid changes in the technology are the challenge for the companies to satisfy the customers and to get their loyalty through innovative products. Purpose of this study is to investigate the benefits (customer...

The purpose of this study is to analyze the performance in context of student learning of principals in public sector and private sector schools. For this purpose five main domains were used as variables are: 1) teaching, learning and professional growth, 2) Inter-personal and inter-professional...