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Chen, Xingyu
Chen, X.
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The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
2
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
3
The impact of RMB internationalization and international situations on China's foreign exchange market : dynamic linkages between USD/CNY and SDR/CNY
Wang, Yang-Chao
;
Tsai, Jui-Jung
;
Chen, Xingyu
- In:
Emerging markets, finance and trade : EMFT
57
(
2021
)
5
,
pp. 1437-1454
Persistent link: https://www.econbiz.de/10012514889
Saved in:
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