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The optimal internal marketing strategy in services under open economy
Wu, Wann-Yih; Cheng, Cheng-Feng - In: Applied economics letters 16 (2009) 7/9, pp. 841-845
Persistent link: https://www.econbiz.de/10003855066
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A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew; Cesinger, Beate; Cheng, Cheng-Feng; … - In: Industrial marketing management : the international … 80 (2019), pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
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Family firm internationalization : a configurational approach
Kraus, Sascha; Mensching, Helge; Calabrò, Andrea; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5473-5478
Persistent link: https://www.econbiz.de/10011590541
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Enhancing knowledge sharing from self-initiated expatriates in Vietnam : the role of internal marketing and work-role adjustment in an emerging economy
Au Due Tang; Chang, Man-Ling; Cheng, Cheng-Feng - In: Asia Pacific business review 23 (2017) 5, pp. 677-696
Persistent link: https://www.econbiz.de/10011847363
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Marketing-related resources and radical innovativeness in family and non-family firms : a configurational approach
Covin, Jeffrey G.; Eggers, Fabian; Kraus, Sascha; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5620-5627
Persistent link: https://www.econbiz.de/10011597417