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~person:"Christiansen, John K."
~subject:"Denmark"
~type_genre:"Case study"
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Strategic market creation : a new perspective on marketing and innovation management
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Management of
innovation
and product development : a linear versus a process perspective
Christiansen, John K.
;
Varnes, Claus J.
- In:
Strategic market creation : a new perspective on …
,
(pp. 71-96)
.
2008
Persistent link: https://www.econbiz.de/10003732312
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