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~person:"Chrysochou, Polymeros"
~subject:"Deutschland"
~subject:"Marketingmanagement"
~type_genre:"Fallstudie"
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Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
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