External advice can be a valuable resource for founders of high technology startup companies. As with any resource, the pursuit and efficient use of the external advice resource is one of the greatest challenges for founders. This thesis examines how the founders of eleven US venture-backed...

It is predicted by many in the industry that over the next decade automotive OEM's will look more and more like "vehicle-brand owners," focusing efforts on branding, marketing, and building a stronger retail channel. This is especially true of the U.S. automakers, who are today entrenched in a...