Showing 1 - 10 of 11
Persistent link: https://www.econbiz.de/10000615249
Persistent link: https://www.econbiz.de/10000617536
Persistent link: https://www.econbiz.de/10000576969
Persistent link: https://www.econbiz.de/10012062962
Persistent link: https://www.econbiz.de/10012098260
Persistent link: https://www.econbiz.de/10012181392
This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing …, where young viewers were exposed to MTV Shuga or a placebo television series. Among those exposed to MTV Shuga, the trial …
Persistent link: https://www.econbiz.de/10012114340
Persistent link: https://www.econbiz.de/10002025988
Persistent link: https://www.econbiz.de/10008729996
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that "edutainment" can work through an individual or a social channel. We conducted a randomized...
Persistent link: https://www.econbiz.de/10012480042