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The evidence on television violence
Comstock, George - 1976
Persistent link: https://www.econbiz.de/10000576969
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Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.; Swaminathan, Srinivasan - In: Journal of marketing communications 25 (2019) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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Television and the teacher
Comstock, George - 1976
Persistent link: https://www.econbiz.de/10002025988
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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386
Persistent link: https://www.econbiz.de/10010227707