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~person:"Cornelius, Britta"
~person:"Wagner, Udo"
~subject:"Marketingmanagement"
~subject:"Tariff policy"
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Improving predictive validity...
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Marketingmanagement
Tariff policy
Positionierung <Marketing>
3
Segmentierung
3
Handy
2
Market segmentation
2
Marketing management
2
Marktsegmentierung
2
mobile phone
2
Austria
1
Customer relationship management
1
Kundenmanagement
1
Management information system
1
Management-Informationssystem
1
Marktstruktur
1
Mobile communications
1
Mobilkommunikation
1
Preismanagement
1
Pricing strategy
1
Präferenz
1
Telecommunications industry
1
Telekommunikationssektor
1
Theorie
1
Theory
1
USA
1
United States
1
Visualisierung
1
Visualization
1
Zielbildung
1
Zielgruppe
1
Zollpolitik
1
mobile phone market
1
positioning
1
preference
1
preference mapping
1
pricing
1
segmentation
1
targeting
1
Österreich
1
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English
2
German
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Cornelius, Britta
Wagner, Udo
Natter, Martin
8
Hruschka, Harald
2
Mild, Andreas
2
Taudes, Alfred
2
Baker, William
1
Cornelius, Britta Elisabeth
1
Faure, Corinne
1
Leeflang, Peter
1
Ozimec, Ana-Marija
1
Reiner, Jochen
1
Reutterer, Thomas
1
Verhoef, Peter C.
1
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Journal für Betriebswirtschaft : management review quarterly
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Managerial applicability of graphical formats to support positioning decisions
Cornelius, Britta
;
Wagner, Udo
;
Natter, Martin
- In:
Journal für Betriebswirtschaft : management review …
60
(
2010
)
3
,
pp. 167-201
Persistent link: https://www.econbiz.de/10008796436
Saved in:
2
Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools
Natter, Martin
;
Mild, Andreas
;
Wagner, Udo
;
Taudes, Alfred
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003522891
Saved in:
3
Planning new tariffs at tele.ring : the application and impact of an integrated segmentation, targeting, and positioning tool
Natter, Martin
;
Mild, Andreas
;
Wagner, Udo
;
Taudes, Alfred
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 600-609
Persistent link: https://www.econbiz.de/10003765817
Saved in:
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