phones and adding to their trialability, both factors influencing users' innovation acceptance, and a second group, "simple … users" (or imitators in Bass's typology), uninterested in product innovation, still asking questions and searching for …

From innovation point of view the agri-food industry is seen as matured branch of the economy, where revolutionary new …, universities, research organisations and government agencies. Adopting an effective innovation process to successfully introduce … and develop new products to the market has become one of the most important strategies for food companies. The innovation …

Value creation is the result of the continuous innovation activity of the entrepreneur, which is carried out mainly in … form of open innovation among the agri-food SMEs. However value creation is not the ultimate goal of the enterprises. They … are more interested in increased appropriation of the created value. Although the value creation (innovation) is very well …