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A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits
Hunter, Lisa M.; Kasouf, Chickery J.; Celuch, Kevin G.; … - In: Industrial marketing management : the international … 33 (2004) 2, pp. 145-154
Persistent link: https://www.econbiz.de/10006249658
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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Service dominant logic : implications at the marketing/entrepreneurship interface
Kasouf, Chickery J.; Darroch, Jenny; Hultman, Claes M.; … - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10003949109
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Service dominant logic : implications at the marketing/entrepreneurship interface
Kasouf, Chickery J.; Darroch, Jenny; Hultman, Claes M.; … - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10009897773