D'Hauteville.; Fornerino, M.; Perrouty, J.P. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
Disconfirmation of expectations is the mismatch between the expected and blind evaluation of a product (Anderson, 1973). From the consumer's point of view, the hedonic evaluation of a product under full information (intrinsic and extrinsic) is considered as a measure of perceived quality....
