Ethical norms for business practices differ by intensity and variety across countries so managers from multinational corporations (MNCs) entering transitional economies must be able to staff subsidiaries understanding this dilemma. The aim of this article is to get a better understanding of...

Purpose: The aim of this paper is to show how a bank's brand value is quantitatively assessed using the Interbrand methodology, taking into account the specifics of the banking market. Therefore, the objective of this paper is to review the ways in which brands contribute to the higher market...

Purpose: The purpose of this paper is to analyse the relationship between the three components of intellectual capital (IC) (human, structural, and relational), and contextual factors relating to organisational climate (OC) and innovation culture, together with their influence on business...