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New product development 2.0 : preference markets - how scalable securities markets identify winning products concepts and attributes

Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 937-954

Persistent link: https://www.econbiz.de/10008736820

Preference markets in new product development

Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 16-25

Persistent link: https://www.econbiz.de/10009419845

Preference Markets : Organizing Securities Markets for Opinion Surveys with Infinite Scalability

Dahan, Ely - 2007

Preference markets address the need for scalable, fast and engaging market research. The Web 2.0 paradigm, in which users contribute numerous ideas that may lead to new products, requires new methods of filtering those ideas for their marketability, and preference markets offer just such a...

Persistent link: https://www.econbiz.de/10012728580

New Product Development 2.0: Preference Markets—How Scalable Securities Markets Identify Winning Product Concepts and Attributes

Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 937-955

Persistent link: https://www.econbiz.de/10008711720

Preference markets in new product development

Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: GfK marketing intelligence review 3 (2011) 1, pp. 16-25

Persistent link: https://www.econbiz.de/10009893823