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~person:"Davis, E. Philip"
~person:"Mueller, Barbara"
~subject:"Deutschland"
~type_genre:"Article"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Fondi pensione e mercati finanziari : le esperienze internazionali e le prospettive per l'Italia
1
Redesigning social security
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The future of pensions in the European Community
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ECONIS (ZBW)
8
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1
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
2
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
3
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
4
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
5
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
6
Pensions in the corporate sector
Davis, E. Philip
;
Hviding, Ketil
- In:
Redesigning social security
,
(pp. 93-116)
.
1998
Persistent link: https://www.econbiz.de/10001301090
Saved in:
7
The development of pension funds in the major industrial countries
Davis, E. Philip
- In:
The future of pensions in the European Community
,
(pp. 107-131)
.
1992
Persistent link: https://www.econbiz.de/10001297335
Saved in:
8
Lo sviluppo dei fondi pensione : un confronto internazionale
Davis, E. Philip
- In:
Fondi pensione e mercati finanziari : le esperienze …
,
(pp. 11-63)
.
1993
Persistent link: https://www.econbiz.de/10001321288
Saved in:
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