Similar Search Results

Marketing research

Aaker, David A.; Day, George S. - 1986 - 3. ed.

Persistent link: https://www.econbiz.de/10000045753

Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.

Persistent link: https://www.econbiz.de/10000507567

Consumerism : search for the consumer interest

Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.

Persistent link: https://www.econbiz.de/10000328970

Marketing research

Aaker, David A. - 1990 - 4. ed

Persistent link: https://www.econbiz.de/10000792522

Strategic market planning : the pursuit of competitive advantage

Day, George S. - 1984

Persistent link: https://www.econbiz.de/10000711635

Marktforschung : Methoden, Anwendungen, Praxisbeispiele

Herrmann, Andreas (ed.) - 1999

Persistent link: https://www.econbiz.de/10000671983

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 1999

Persistent link: https://www.econbiz.de/10000673313

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

From value-orientated quality improvement to customer satisfaction : a case study for passenger cars

Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 93-115). 1997

Persistent link: https://www.econbiz.de/10001299164

Conjoint measurement : methods and applications

Gustafsson, Anders (contributor); … - 2000

Persistent link: https://www.econbiz.de/10001402990