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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2001
Persistent link: https://www.econbiz.de/10001546612
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Brand extension effects on brand equity : a cross-national study
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Journal of euromarketing 18 (2009) 2, pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792