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What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian; Wood, William C.; DeGaris, Larry - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
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Brand identification among stock car racing fans in the USA
O'Roark, J. Brian; Wood, William C.; DeGaris, Larry - In: International journal of sport management and marketing … 6 (2009) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10003862987
Cover Image
Brand identification among stock car racing fans in the USA
O'Roark, J. Brian; Wood, William C.; DeGaris, Larry - In: International journal of sport management and marketing … 6 (2009) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10009869597
Cover Image
What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian; Wood, William C.; DeGaris, Larry - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10009869636