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The Value of USDA Situation and Outlook Information in Hog and Cattle Markets

Isengildina, Olga; Irwin, Scott H.; Good, Darrel L. - 2005

The economic value of public situation and outlook information has long been a subject of debate. The purpose of this study is to investigate the economic value of USDA reports in hog and cattle markets. The investigation is based on event study analysis, with the "events" consisting of the...

Persistent link: https://www.econbiz.de/10009442967

Wheat Forward Contract Pricing: Evidence on Forecast Power and Risk Premia

Shi, Wei; Irwin, Scott H.; Good, Darrel L.; Dietz, Sarah N. - 2005

While the risk premium hypothesis in futures markets has been the subject of a long and continuous controversy, the risk premium hypothesis in forward markets is also of interest among economists. The hypothesis is supported by some theoretical arguments and empirical evidence yet remains an...

Persistent link: https://www.econbiz.de/10009442969

Should Farmers Follow the Recommendations of Market Advisory Services? A Bayesian Approach to Performance Evaluation

Cabrini, Silvina M.; Good, Darrel L.; Irwin, Scott H. - 2006

marketing recommendations. Results indicate that even when skeptical beliefs are incorporated into the model a few programs in … corn and several programs in soybeans appear to be better marketing alternative compared to a naïve strategy that mimics …

Persistent link: https://www.econbiz.de/10009442981

THE VALUE OF USDA OUTLOOK INFORMATION: AN INVESTIGATION USING EVENT STUDY ANALYSIS

Irwin, Scott H.; Good, Darrel L.; Gomez, Jennifer K. - 2001

The economic value of public situation and outlook information has long been a subject of debate. The purpose of this paper is to investigate the economic value of USDA WASDE reports in corn and soybean markets. The investigation is based on event study analysis, with the "events" consisting of...

Persistent link: https://www.econbiz.de/10009442999

Market segmentation with choice-based conjoint analysis

DeSarbo, Wayne S.; Ramaswamy, Venkatram; Cohen, Steven H. - 1995

Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …

Persistent link: https://www.econbiz.de/10009476603

The relationship between the marketing mix and share of category requirements

Bhattacharya, C. B.; Fader, Peter S.; Lodish, Leonard M.; … - 1996

A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that … period under consideration. We discuss the theoretical foundations for the relationships between SCR and a set of marketing …-level data to test these relationships. We find that, although the relationship between the marketing mix variables and SCR is …

Persistent link: https://www.econbiz.de/10009476604

A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options

DeSarbo, Wayne S.; Ramaswamy, Venkatram; Wedel, Michel; … - 1996

We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...

Persistent link: https://www.econbiz.de/10009476605

Accommodating the effects of brand unfamiliarity in the multidimensional scaling of preference data

Chatterjee, Rabikar; DeSarbo, Wayne S. - 1992

This paper presents a multidimensional scaling (MDS) methodology (vector model) for the spatial analysis of preference data that explicitly models the effects of unfamiliarity on evoked preferences. Our objective is to derive a joint space map of brand locations and consumer preference vectors...

Persistent link: https://www.econbiz.de/10009476757

Game theoretic derivations of competitive strategies in conjoint analysis

Choi, S. Chan; DeSarbo, Wayne S. - 1993

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail …

Persistent link: https://www.econbiz.de/10009476759

Market Segment Derivation and Profiling Via a Finite Mixture Model Framework

Wedel, Michel; DeSarbo, Wayne S. - 2002

The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models …

Persistent link: https://www.econbiz.de/10009477260