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~person:"Demangeot, Catherine"
~person:"Homburg, Christian"
~subject:"Unternehmenskultur"
~type:"article"
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
Journal of business research : JBR
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
A multiple-layer model of market-oriented organizational culture: measurement issues and performance outcomes
Homburg, Christian
;
Pflesser, Christian
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 3-27)
.
2004
Persistent link: https://www.econbiz.de/10002523747
Saved in:
3
"Symbolisches Management" als Schlüssel zur Marktorientierung: neue Erkenntnisse zur Unternehmenskultur
Homburg, Christian
;
Pflesser, Christian
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 271-285)
.
2004
Persistent link: https://www.econbiz.de/10002525510
Saved in:
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