Narrow search
Showing 1 - 7 of 7
Cover Image
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992
Persistent link: https://www.econbiz.de/10000834438
Cover Image
The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter; Raaij, Willem Fred van - 1995
Persistent link: https://www.econbiz.de/10000922750
Cover Image
Testing causality between marketing variables using scanner data
Bult, Jan R.; Leeflang, Peter; Wittink, Dick R. - 1991
Persistent link: https://www.econbiz.de/10000818031
Cover Image
Comparing scanner data with traditional store audit data
Foekens, Eijte W.; Leeflang, Peter - 1991
Persistent link: https://www.econbiz.de/10000811282
Cover Image
How to portray men and women in advertisements? : Explicit and implicit evaluations of ads depicting different gender roles
Vantomme, Delphine; Geuens, Maggie; Dewitte, Siegfried - 2005
Persistent link: https://www.econbiz.de/10002812395
Cover Image
Changing roles, changing preferences? : The dual impact of gender identity on preferences for sex specific advertising stimuli
Poels, Karolien (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002914085
Cover Image
How to portray men and women in advertisements? : Explicit and implicit evaluations of ads depicting different gender roles
Van Tomme, Delphine (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003091623