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~person:"Dholakia, Nikhilesh"
~person:"Miles, Morgan P."
~subject:"United States"
~type_genre:"Book section"
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Dholakia, Nikhilesh
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A general perspective
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Changing the course of marketing : alternative paradigms for widening marketing theory
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1
Choice and choicelessness in the paradigm of
marketing
Dholakia, Nikhilesh
- In:
Changing the course of marketing : alternative …
,
(pp. 173-185)
.
1985
Persistent link: https://www.econbiz.de/10001307195
Saved in:
2
Entrepreneurial
marketing
and university education
Hills, Gerald E.
;
Hultman, Claes M.
;
Miles, Morgan P.
-
2007
Persistent link: https://www.econbiz.de/10003691984
Saved in:
3
Does
marketing
need to transcend modernity?
Firat, A. Fuat
;
Dholakia, Nikhilesh
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 126-133)
.
2006
Persistent link: https://www.econbiz.de/10003430130
Saved in:
4
Entrepreneurial orientation, market orientation and performance in established and startup firms
Vitale, Rob
;
Giglierano, Joe
;
Miles, Morgan P.
- In:
Research at the marketing-entrepreneurship interface
,
(pp. 196-214)
.
2003
Persistent link: https://www.econbiz.de/10003845299
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