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~person:"Dholakia, Nikhilesh"
~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Book section"
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Dholakia, Nikhilesh
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Changing the course of marketing : alternative paradigms for widening marketing theory
1
Does marketing need reform? : fresh perspectives on the future
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
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ECONIS (ZBW)
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Choice and choicelessness in the paradigm of
marketing
Dholakia, Nikhilesh
- In:
Changing the course of marketing : alternative …
,
(pp. 173-185)
.
1985
Persistent link: https://www.econbiz.de/10001307195
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2
Markets and
marketing
in the information age
Dholakia, Nikhilesh
;
Dholakia, Ruby R.
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 21-37)
.
1999
Persistent link: https://www.econbiz.de/10001441641
Saved in:
3
Does
marketing
need to transcend modernity?
Firat, A. Fuat
;
Dholakia, Nikhilesh
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 126-133)
.
2006
Persistent link: https://www.econbiz.de/10003430130
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