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~person:"Di Benedetto, C. Anthony"
~subject:"Decision"
~type_genre:"Article in journal"
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Modeling rationality in
marketing
decision-making with game theory
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
4
,
pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
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