Narrow search
Showing 11 - 20 of 28
Cover Image
Launch activities and timing in new product development
Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Cover Image
Managerial trust in new product development projects : its antecedents and consequences
Dayan, Mumin; Di Benedetto, C. Anthony; Colak, Mustafa - In: R & D management 39 (2009) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10003849364
Cover Image
The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
Cover Image
Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study
Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010405834
Cover Image
The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael; Di Benedetto, C. Anthony; Parry, Mark E. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
Cover Image
Special issue on technology commercialization and entrepreneurship
Di Benedetto, C. Anthony (contributor) - 2008
Persistent link: https://www.econbiz.de/10003642029
Cover Image
Special issue on technology commercialization and entrepreneurship ; Pt. 1
Di Benedetto, C. Anthony (contributor) - 2008
Persistent link: https://www.econbiz.de/10003642056
Cover Image
Special issue on technology commercialization and entrepreneurship ; Pt. 2
Di Benedetto, C. Anthony (contributor) - 2008
Persistent link: https://www.econbiz.de/10003642077
Cover Image
New product development team intelligence : antecedents and consequences
Akgün, Ali E.; Dayan, Mumin; Di Benedetto, C. Anthony - In: Information & management : the internat. journal of … 45 (2008) 4, pp. 221-226
Persistent link: https://www.econbiz.de/10003726195
Cover Image
Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 36 (2007) 4, pp. 540-548
Persistent link: https://www.econbiz.de/10003469182