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The influence of majority agreements on attitudes
Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017
Persistent link: https://www.econbiz.de/10011540360
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017
Persistent link: https://www.econbiz.de/10011540397
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Are slim models doing better? : advertising effect of model body size
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
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Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
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Can advertisers benefit from the name-letter- and birthday-number effect?
Keller, Barbara; Gierl, Heribert - In: Challenges in an age of dis-engagement, (pp. 31-44). 2017
Persistent link: https://www.econbiz.de/10011688268
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High and light, dark and heavy? Using metaphoric associations to affect perceptions oh the nutritional content of food products
Thomas, Stefan; Gierl, Heribert - In: Challenges in an age of dis-engagement, (pp. 123-137). 2017
Persistent link: https://www.econbiz.de/10011688967
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Who would like to be treated fairly? : utilizing the entitativity and the singularity concept for creating effective advertisements to promote fair-trade products
Steinhart, Tanja; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 3-26
Persistent link: https://www.econbiz.de/10011780878
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Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 945-974
Persistent link: https://www.econbiz.de/10011859158