The residential location decision process has been studied for several decades with use of different approaches. One such approach that has received considerable attention in urban planning is the decompositional approach. This approach involves measuring <I>individual </I>preferences. Residential...</i>

Product innovation is vital to ongoing brand equity and has been responsible for revitalizing many brands, including Apple, Dunlop Volley, Mini, and Gucci. While several scholars have noted the relationship between a brand's position and the form of innovation available to a firm, surprisingly...