Existing diffusion models have proven less suitable for the analysis of environmental innovations, such as hybrid vehicles, which emerge in a context of changing social appraisal and regulatory support. In this paper, we offer an agent-based analysis of innovation diffusion which is better...

Purpose – The study aims to draw on existing knowledge and investigates how luxury is perceived in a developing nation with economic and cultural diversity. The present study aims to develop a conceptual framework to understand luxury buying behavior in a developing nation context....

Purpose Of the three major streams of research in celebrity endorsements, the “Meaning Transfer Model (MTM)” has received the least attention from researchers. In the present study, the authors aim to investigate the basic components of the “Meaning Transfer Model” proposed by McCracken...