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Ding Hooi Ting
Hollebeek, Linda D.
128
Clark, Moira K.
20
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16
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Valdimar Sigurdsson
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ECONIS (ZBW)
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The effect of consumer-perceived COVID-19 ad value on health-protective behavior : mediating role of engagement
Rafeh, Mir Abdur
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
Health marketing quarterly
41
(
2024
)
4
,
pp. 375-406
Persistent link: https://www.econbiz.de/10015194089
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2
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
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3
Hedonic consumption experience in videogaming : a multidimensional perspective
Hollebeek, Linda D.
;
Abbasi, Amir Zaib
;
Schultz, Carsten D.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169614
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