Just, David R.; Wansink, Brian; Turvey, Calum G. - In: Journal of Agricultural and Resource Economics 34 (2009) 1
How would a possible food safety scare influence food consumption? Using techniques from experimental psychology, a study of 103 lunchtime participants suggests that a food scare--avian influenza--would decrease consumption of the affected food by 17% if the subjects believed it was naturally...