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Benefits, impediments and critical success factors in B2C e-business adoption

Dubelaar, Chris; Sohal, Amrik; Savic, Vedrana - 2005

This paper reports the results of a study carried out to assess the benefits, impediments and major critical success factors in adopting business to consumer e-business solutions. A case study method of investigation was used, and the experiences of six online companies and two bricks and mortar...

Persistent link: https://www.econbiz.de/10009441605

Consumer behaviour and satisfaction

Dubelaar, Chris; Wahyuningsih, - 2004

This study investigates customer satisfaction using a market segmentation approach. Yet emerging customer satisfaction research has been investigating satisfaction only at the aggregate level. In this study, customer satisfaction is examined in segments based on a typology of consumer search...

Persistent link: https://www.econbiz.de/10009441609

Measuring retail productivity: What really matters?

Dubelaar, Chris; Ferrarin, David; Bhargava, Mukesh - 2002

Retail productivity measurement has commonly used ratios of outputs, such as sales, and input factors like capital and labour to measure different facets of productivity. However, these store-specific ratios are also likely to be influenced by other context-specific factors affecting the...

Persistent link: https://www.econbiz.de/10009441648

Increasing quality in measuring advertising effectiveness: A meta-analysis of question framing in conversion studies

Woodside, Arch; Dubelaar, Chris - 2003

We describe a meta-analysis of advertising conversion research findings that includes examining the influence of question framing on key output measures of advertising effectiveness. The article summarizes findings for 32 tourism-advertising studies. Two hypotheses are tested: (H1) the response...

Persistent link: https://www.econbiz.de/10009441649

Performance measurement in the Australian online securities marketplace

Dubelaar, Chris; Tsarenko, Yelena; Gabbott, Mark - 2003

This study examines performance measurement in on-line securities companies in the Australian marketplace. Marketing …

Persistent link: https://www.econbiz.de/10009441650

What gives salespeople their competitive edge?

Hemphill, Elizabeth; Dubelaar, Chris; Geursen, Gus; … - 2004

Marketing literature asserts that many things influence buyers considering whether or not to commit to a purchase … general marketing theory away from the more usual strict management, economics or legal contexts. Secondly, by examining the …

Persistent link: https://www.econbiz.de/10009441651

Factors influencing paradoxes of technology adoption and consumption

Ting, Sherman; Dubelaar, Chris; Dawson, Linda - 2005

Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and … organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to … technology change post adoption. This paper brings together research interests from a range of disciplines from marketing and …

Persistent link: https://www.econbiz.de/10009441652

Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks

Gupta, Samir; Woodside, Arch; Dubelaar, Chris; Bradmore, Don - 2009

As pharmaceutical firms try to market their products and reduce costs, vertically integrated structures hamper innovation processes. Yet, pharmaceutical firms must innovate to compete. Outsourcing knowledge intensive activities to knowledge process organizations (KPOs) serves to reduce...

Persistent link: https://www.econbiz.de/10009441676