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Revitalizing relationship marketing
Sheth, Jagdish N. - In: The journal of services marketing 31 (2017) 1, pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
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Brickbats and bouquets for marketing
Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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Peter Drucker on marketing : an exploration of five tenets
Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
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Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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Emerging research opportunities for doctoral students in B-to-B marketing
Sheth, Jagdish N. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10003507001
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Toward an integrative theory of marketing
Parvatiyar, Atul; Sheth, Jagdish N. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10012485425