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Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne; Eisend, Martin - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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Meta-analysis in advertising research
Eisend, Martin - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
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Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin (ed.) - ICORIA <14., 2015, London> - 2017
Persistent link: https://www.econbiz.de/10011687806
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana> - 2017
Persistent link: https://www.econbiz.de/10011799637
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Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence; Eisend, Martin - In: Journal of advertising research 58 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
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The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin; Küster-Rohde, Franziska - In: Breaking new ground in theory and practice, (pp. 279-293). 2011
Persistent link: https://www.econbiz.de/10009380712