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Research and development, innovation and marketing : how to convince internal and external stakeholders of technological innovations
Brem, Alexander
;
Sherif, Mostafa Hashem
;
Katzenstein, Liora
- In:
Strategies and communications for innovations : an …
,
(pp. 193-208)
.
2011
Persistent link: https://www.econbiz.de/10008987462
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Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Ernst, Markus
;
Brem, Alexander
;
Voigt, Kai-Ingo
- In:
Social media in strategic management
,
(pp. 169-195)
.
2013
Persistent link: https://www.econbiz.de/10010226689
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