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~person:"Esch, Franz-Rudolf"
~person:"Schleuning, Christian"
~subject:"Marketing management"
~type_genre:"Bibliografie enthalten"
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Dialogmarketing : theoretische Fundierung, Leistungsmerkmale und Gestaltungsansätze
Schleuning, Christian
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1994
Persistent link: https://www.econbiz.de/10000885002
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
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1998
Persistent link: https://www.econbiz.de/10008729634
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