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~person:"Esch, Franz-Rudolf"
~subject:"Beziehungsmarketing"
~subject:"Management control"
~type:"article"
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Esch, Franz-Rudolf
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Innovative Markenführung und -implementierung
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ECONIS (ZBW)
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Customer Touchpoint Management
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
Innovative Markenführung und -implementierung
,
(pp. 293-310)
.
2011
Persistent link: https://www.econbiz.de/10009349221
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Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
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