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~person:"Esch, Franz-Rudolf"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Der Beitrag akustischer Reize zur integrierten Markenkommunikation : zur Integrationswirkung akustischer Reize in Abhängigkeit von der Interaktion mit visuellen Reizen und dem Invo...
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
4
,
pp. 215-235
Persistent link: https://www.econbiz.de/10003206008
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
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