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~person:"Füller, Johann"
~subject:"Ernährungsindustrie"
~type_genre:"Aufsatz im Buch"
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Netnography in the food industry : how the German supplier for flavors and scents symrise made use of online community discussions as a source of
innovation
Füller, Johann
;
Jonas, Julia
- In:
Discontinuous innovation : learning to manage the unexpected
,
(pp. 213-220)
.
2013
Persistent link: https://www.econbiz.de/10010232632
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