The knowledge economy has been characterised by the proliferation of new forms of expert labour such as IT (Marks and Scholarios, 2007), advertising (Alvesson, 2004), and as discussed in this paper, project management (Hodgson and Muzio, 2010), management consultancy (Fincham, 2006; Kirkpatrick et...

There is widespread and longstanding interest in the "production of markets" and the various political- and cultural-economic strategies associated with demand creation. The aim of this paper is to show how the professions, because of their central role in contemporary economic and social life,...